![]() This phenomenon attracts considerable attention from various fields, including aesthetics and engineering. ![]() Various kinds of anime and character goods, such as Pokémon and Hello Kitty, which are often described as kawaii, are produced and exported to many countries. In particular, Japan’s culture accepts and appreciates childishness at the social level. For future applications, cute objects may be used as an emotion elicitor to induce careful behavioral tendencies in specific situations, such as driving and office work.Ĭute things are popular worldwide. This is interpreted as the result of a narrowed attentional focus induced by the cuteness-triggered positive emotion that is associated with approach motivation and the tendency toward systematic processing. Results show that participants performed tasks requiring focused attention more carefully after viewing cute images. However, this global precedence effect was reduced after viewing cute images. In general, global features were processed faster than local features. In the third experiment, participants performed a global–local letter task after viewing images of baby animals, adult animals, and neutral objects. Viewing images of pleasant foods was ineffective in improving performance (1.2☒.1%). ![]() Performance improved more after viewing cute images (15.7☒.2% improvement) than after viewing less cute images (1.4☒.1% improvement). In the second experiment, this finding was replicated by using a non-motor visual search task. Performance indexed by the number of successful trials increased after viewing cute images (puppies and kittens M ± SE = 43.9☑0.3% improvement) more than after viewing images that were less cute (dogs and cats 11.9±5.5% improvement). In the first experiment, university students performed a fine motor dexterity task before and after viewing images of baby or adult animals. In this study, three experiments were conducted to examine the effects of viewing cute images on subsequent task performance. However, their effect on behavior remains unclear. Kawaii (a Japanese word meaning “cute”) things are popular because they produce positive feelings.
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